Victims Group
11th May 2022
By Lewis Betsy The work of the Truth, Reconciliation and National Unity Commission is slowly drawing to a close.It has been an emotional time.People have given heart-rending testimonies, with som... more...
A family strong together: Carlette with her sons Fazal, Jafar and Hatim
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By Lewis BetsyFamily and friends have been paying tribute to Carlette Ball, “The Iron Lady of Seychelles”, who has died aged 77.Carlette, nee Tall, like many others suffered terribly under... more...
Carlette Ball: She loved Seychelles
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We are saddened to announce that Carlette Ball, a brave Seychellois who loved the islands, has died.She passed away in the early morning of 26th January, 2022.Carlette, nee Tall, was born on the 7th A... more...
Plea for unity: Lewis Betsy, Publisher of Seychelles Life
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By Lewis Betsy I would like to wish everyone a Merry Christmas and a Happy and Prosperous New Year.But while I want you to look forward to a better 2022, I also think a glance back on the past fe... more...
Tribute: President Wavel Ramkalawan speaks at the Foundation launch
2nd December 2021
 By Lewis Betsy The Gerard Hoarau Foundation was launched in an emotional ceremony at Beau Vallon that was marked by both pride and sadness. Pride that Gerard’s efforts and sacrifice a... more...
Honouring a Seychellois hero: Colin Dyer
16th November 2021
By Lewis Betsy It is rewarding that in the country of his birth Gerard Hoarau is at last being being recognised for his courage in trying to bring about democracy to Seychelles.Gerard was assassi... more...
Gerard Hoarau: Honoured in his homeland
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Celebration:  Barry and Bessie on his big day
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Seychelles award for best travel destination is of 'huge significance'

16th March 2018

Promoting Seychelles: The new advertising campaign in Dubai
Promoting Seychelles: The new advertising campaign in Dubai

Seychelles has been named the ‘Best Indian Ocean Luxury Travel Destination’ for 2018.

The award was presented by the UK's high-end lifestyle magazine LUX.

Sherin Francis, Chief Executive of the Seychelles Tourism Board (STB), said: “This award reinforces our prominent position in today’s competitive luxury market. It has huge significance, and we are pleased to be recognised for going above and beyond for our clients.”

The magazine said that for the 2018 Tourism Awards its research team went in-depth to find the firms and leaders most deserving of being acknowledged for outstanding performances.

The STB office in Dubai has meanwhile launched a new marketing drive dubbed the #ExperienceSeychelles campaign, aimed at attracting visitors from the Gulf Cooperation Council countries of Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman.

The campaign will feature street advertising as well as wrap-ads on taxis and buses.

Ahmed Fathallah, STB's Regional Manager for the Middle East, said the campaign aimed to “create an emotional connection and incite the feeling of awe provoked by the beauty of the Seychelles islands”.

Air Seychelles and the STB have signed a Memorandum of Understanding (MoU) to extend their partnership into 2018.

The agreement will see the two work closely together through joint marketing initiatives, presentations at tourism events and workshops to promote tourism.

Remco Althuis, Chief Executive Officer of Air Seychelles, said: “We share the same goal of putting Seychelles on the world map, which makes this a very natural partnership for both sides.”

Sherin Francis of the STB, said: “This MoU has produced strong results over the past few years and we are confident it will once again make a positive impact.”

This year Mayotte has assumed the presidency of the Vanilla Islands, the corporate name for the organisation dedicated to developing the tourism industry for the six member states of Seychelles, Mauritius, Reunion, Madagascar, Mayotte and the Comoros.

Seychelles was represented at the handing over ceremony by the Principal Secretary for Tourism, Mrs. Anne Lafortune. She said: “We would like to push on product diversification, focusing on cultural events and eco-tourism products and designing responsible tourism packages instead of focusing only on responsible accommodations.”

She also emphasised the importance of developing and improving port infrastructures to benefit from the cruise ship market and the development of regional connectivity between the islands. 

The Vanilla Islands brand was created in August 2010. Seychelles was first to head the organisation serving in 2012 and 2013 and will take the presidency again in 2019.

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